Custom Generator Wraps: Preparing Logos and Artwork

Start with the best original files

Keep the original vector logo when it is available. Vector shapes can scale without becoming pixelated, while photographs and other raster images have a fixed amount of pixel detail. A logo copied from a small website image may look acceptable on a phone but need additional work for a large print.

For photographs, supply the original image rather than a screenshot of it. Ask for a review at the intended print size; a file extension or a large file size alone does not establish that the artwork is suitable. Keep original files separate from the smaller copies you use to try ideas.

Adobe: Raster vs. vector artworkBackground on image resolution and scalable vector graphics.

Provide the words as well as the look

Put company names, phone numbers, website addresses and taglines in a plain text note. Mark the exact capitalization and spelling you want. If you have several logos, identify the approved version and explain whether older versions should be ignored.

Add a short description of the visual direction: clean and architectural, patriotic, industrial, understated or something else. Include a few references and explain what you like about each one. References are most useful when they communicate a decision, such as a color combination or the balance between a logo and a background.

Give the artwork room to work

Choose the main message for each visible face. On a commercial unit, the company name may deserve more space than a long list of services. On a residential design, a single illustration might work better than several unrelated images. Identify the element that must stay readable.

Provide enclosure photos so the layout can account for separate doors, panel edges and other details. Tell the designer which areas matter most from the normal viewing position. Do not assume a logo can simply be enlarged across every part of the enclosure.

Keep preview files and production files together

• Original logo and image files, plus a small preview copy when useful.
• Approved text and brand color references.
• Photographs of the actual generator and the faces to be reviewed.
• A short note identifying the preferred concept and requested changes.

The Studio accepts PNG, JPG and WEBP images for a local preview. Keep any vector originals for the later artwork review. Use artwork you own or have permission to use, and identify any reference that is inspiration only. Uploading into the Studio does not send the files to WYG; save and export your concept for a separate handoff.